Today is a UK edition of the Business of Architecture. On this episode, co-host Rion Willard interviews Simon Hallion, the owner of Shared Architecture based in London.

When Simon started his firm, he moved from Nottingham, (which you know is the home of the infamous Sherrif of Nottingham) to London. His business contacts were in Nottingham, so he truly had to start from scratch.

On today's episode you'll hear how he chose a profitable market to pursue, how he established a network as a newcomer in the city, and how he won his first client in London shortly after moving there.

Simon also shares his insights on what clients really care about, and how this knowledge has helped him be more effective in selling architecture.