You've probably heard at least some of these terms before:

• value proposition
• USP
• elevator speech
• onlyness

They're all statements meant to tell someone why they should do business with you and not someone else. But here's the problem . . .

How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how do you state it in a way that's persuasive?

This week, Luke and I offer tips to craft a value proposition that'll attract and convert more leads.

~ Josh

Connect | Resources

• Book: Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands.
• Throwback episode: Why Every Salesperson Needs a Unique Selling Proposition (Episode 18)

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

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