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We love a woman with a strong stance on marketing, and today’s guest does not disappoint.

Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media optional by helping CEOs scale revenue to the million dollar mark with only a small email list. To show she walks the walk, Kirsten achieved that milestone herself with a then-list size of 500 subscribers.

Rather than take a ten thousand foot view of her email strategy, we get granular in today’s case study by dissecting one single email that made $24,000, going line by line with a fine tooth comb.

We’ll get into all the details - open rate, click-through rate, subject line, time of send, order in the email sequence, CTA, and more.

Not one to shy away from polarizing strategies, Kirsten also lets us in on how she sends 5-10 emails a DAY during a launch while sustaining a low unsubscribe rate, why she doesn’t bother segmenting her list for most email sends or tracking open rates and clicks in real-time, and why she won’t give her students email templates.

This thought-provoking conversation is fire, and not just because of the hot takes. Let’s analyze.

View the transcript for this episode at: https://otter.ai/u/p9x_UjS2troekuTIxDNCPCwzTtM?utm_source=copy_url

Connect with Kirsten:

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