We’re so excited to launch the 2021 Pinterest Keyword Planning Guide — our new free gift to you!

If you’ve been around these parts for a while now, you know that every year we give our Simple Pin audience a special gift: our Simple Pin Pinterest Planner. 

Our yearly Planner has been in circulation for five years! Can you believe it?

We update it every year so you get the most relevant content and pinning strategies, as well as new ideas and tips for the upcoming year. 

But this year, we wanted to give you a gift that could help you level up your game on Pinterest even more. A gift that takes into account the most critical part of any Pinterest strategy.

Pinterest is a search and discovery tool. People use the platform to get ideas for future projects and to dream about how they can improve their homes, appearance, business, and life. 

What do you need the most to reach those people who could be helped by the content you provide? We thought about it and we came up with what we think is the perfect answer — a Pinterest Keyword Planning Guide. 

But before we talk about where you can get your copy and how to use it, I want to cover some information about Pinterest keywords so that we’re all on the same page. 

A Pinterest Keyword Primer

 

What Are Keywords on Pinterest?

Whether you’ve been using Pinterest for years or you’re brand new to using the platform for marketing, it’s important to understand Pinterest keywords and why we use them. 

Keyword targeting allows you to reach certain people as they search for specific ideas on Pinterest. 

Now don’t confuse keywording on Pinterest with keywording on other platforms. There is no spreadsheet of keywords or a list of hyper-specific keywords. That’s not how Pinterest works. 

When a user is looking for something specific on Pinterest, they type a word or phrase into the Search bar at the top of the page. Pinterest will predict what the user is going to type and then offer up suggestions. Users can also use the Pinterest Trends feature to find what they’re looking for. 

Every year, Pinterest releases the keywords that are the most popular for that year. You can sort keywords by country using the Trends tool.

Where Should Pinterest Keywords Be Used?

One of the most common questions I get asked is where keywords should be used on Pinterest. If you’re going to take the time to use the right keywords, you want to make sure you’re using them correctly. 

The first place you want to use keywords is in the pin description itself. The pin description is used to clarify what your pin is about. You can use up to 500 characters in this description. 

The next place to include Pinterest keywords is in your board names. Pinterest board names need to be specific enough for both the user and Pinterest to understand what the board is about. The board name communicates the types of pins contained within that board. Keep names to 3 to 4 words and stay away from cute or trendy phrases. Your board names should be very specific to what the board is about. 

The third place to put keywords is in the board description. Aim for board descriptions to be around four sentences in length. Be sure to write naturally when creating your descriptions. Avoid sounding like a keyword robot. If you write naturally, you will attract your ideal reader AND appease the