Today I have Anina Belle Giannini from the French food blog, Le Chef's Wife, on the podcast. She tripled her blog in less than three months by running a simple soup challenge.

For 8-weeks she showed up live on Instagram and cooked soup. She created a different blog post for each recipe. She compiled them into an ebook which she traded for people's email addresses. And she created consistent Instagram Reels.

And it worked. Her traffic, Instagram followers, and email subscribers all tripled.

She gets into the analytics in the episode.

But what's most interesting about Anina Belle's story, who started her blog in 2018, was that for the last two years, she felt stuck.

She was trying all the techniques she'd heard about to be a successful food blogger and nothing was moving the needle.

But putting together this simple challenge did it!

Anina Belle breaks down her strategy, the steps she took to create her challenge (most of which came together on the fly), and the mindset shifts she made.

If you feel like you are spinning your wheels, or not seeing the growth you want, you'll find this story very informative and inspiring.

Show Notes:

• MiloTree Easy Payments
• EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days!
• MiloTree Pop-Up App
• Le Chef's Wife
• Baguette's for Beginners Workshop
• A Bowl Full of Lemons
• Become a Blogger Genius Facebook Group
• All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast:

• iTunes
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Other Blogger Genius Podcast episodes to listen to:

• How to Explode Your Email List with an Easy, Fun Email Challenge with Haeley Giambalvo
• What to Do When You Lose Your Instagram Account with 63k Followers with Cristy Harfmann
• What’s Working in Social Media Right Now with Jeff Sieh

Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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