Before inventing the Richie Brace, Dr Doug Richie was content growing and developing his sports podiatry practice; however, that all changed when podiatrists started using it to treat Post Tib Dysfunction.

In this episode, we discuss:

• What happened AFTER the Richie Brace was invented.
• The changes it made to his career.
• How he pivoted and embraced this change to create a booming podiatry business that was no longer sports-focused.
• The positives of changing your patient demographics.
• Reinventing yourself, which many podiatrists do about 15 years into their careers.
• Leaving your EGO at the door.

How did the Richie Brace become so popular?

It was all by accident; there was no self-promotion. Dr Doug Richie was unexpectedly invited to speak at many conferences and, along the way, developed a series of educational lectures and workshops on the correct use and application of the Richie Brace and Post Tib Dysfunction treatment.

Make sure you listen to Episode 216 - Before the Richie Brace.

If you have any questions, please email me at [email protected] and if you're looking for a Podiatry Business Coach that thinks differently, visit my website, tysonfranklin.com