Personal Injury Mastermind

223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way


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Scaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist (@haellp), owner of Haeggquist & Eck, shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marketing like SEO, branding, and storytelling through books.


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Fired Up: Fueling Triumph From Trauma

LawHer Ep. 23. Alreen Haeggquist, Haeggquist & Eck — Natural Born Fighter: Confidence and Social Justice


What’s in This Episode:
  • Who is Alreen Haeggquist?
  • The pros and cons of adding employment law to your practice.
  • Why HR is a positive role for every organization. 
  • How to overcome the fear of failure and create a thriving marketing plan. 

  • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


    Additional Episodes You Might Enjoy
    • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
    • 96. Brian Dean, Backlinko — Becoming a Linkable Source
    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
    • ...more
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      Personal Injury MastermindBy Chris Dreyer, Rankings.io

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