It’s common for consultants to think of AI as a tool to boost efficiency, enhance insights, automate tasks, and improve client deliverables. 

It can help you scale your processes and routines.

But have you also considered that AI can help you scale your thinking?

In this episode, Melisa talks with Amanda Long, marketing strategist and custom GPT builder, about how consultants can create private GPTs to capture their intellectual property, streamline delivery, and scale their businesses without adding headcount. We share examples from my own business, including how we built a podcast post-production GPT that now does what used to take a full-time contractor.

We also dismantle some common AI myths (you don’t need to be tech-savvy or have piles of content to get started) and walk through ways to use custom GPTs to make smarter decisions, faster like a "co-CEO" that keeps your offers, goals, and voice front and center.

Timestamps for Key Moments: 

[05:12] What a Brand Voice GPT is and how it can help solo consultants produce consistent, on-brand content even without a team

[10:20] Why you don’t need a big content archive to build an effective GPT that mimics your voice and style

[14:58] The five key deliverables the Podcast Post-Production GPT produces to streamline weekly episode workflow

[19:44] How to use a “Second Brain GPT” to vet ideas, stay aligned to your goals, and make faster decisions as a business owner

[26:45] Ways to build GPTs around your repeatable processes, like proposals or client FAQs, to productize your expertise

[35:00] Risks to watch for, including privacy pitfalls and hallucinations and how to avoid them

Tune in to Episode 223 for practical strategies and mindset shifts to help you work smarter, protect your intellectual property, and build a more scalable consulting business without losing your personal touch.

Related Resources

• Full Show Notes: https://shownotes.melisaliberman.com/episode-223/
• Read Chapter 14 in Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB
• Related Podcast Episode: Episode 181 - Transforming Into A Boutique Consultancy with Tradewinds Leadership, https://shownotes.melisaliberman.com/episode-181/    
• Work with Melisa: Apply for a Coaching Exploratory call at https://www.consultmelisa.com   
• Get Notified When Melisa’s Products Launch: https://www.melisaliberman.com/growth-atlas-products 
• Click here to contact Amanda Long to discuss building a customGPT for your business (referral link). https://docs.google.com/forms/d/e/1FAIpQLSeta8P9NPAQXZVU74zTeN9X7l9y9pt88kQcvb-KxRayoqy4BQ/viewform

Want More?

• Get Melisa’s Book: https://www.melisaliberman.com/book
• Visit with Melisa’s Website: www.melisaliberman.com 
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Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.