Despite what the slickest of snake oil salesmen will try to tell you, there is no secret sauce or golden formula for building a successful membership website.

The key to the long term success of your membership site lies beyond marketing tactics, sales spiel and fancy production values; and the memberships which do best are those which - at their heart - understand and embrace a core set of fundamental principles.

In this episode, I outline 7 essential principles shared by the most successful memberships around.