
Sign up to save your podcasts
Or
About pages are SO important: They’re often the most visited page after the homepage.
But so many copywriters get the purpose of these pages so, so backwards.
As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)
Effective about pages convey to the user what the company can do for them.
Why should they go with this business over a competitor?
Why should they trust this business to solve their challenge or fulfill their need?
On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.
So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.
---------------
Mentioned in the Episode
Related Links
---------------
Get Free Copywriting Training here
4.9
373373 ratings
About pages are SO important: They’re often the most visited page after the homepage.
But so many copywriters get the purpose of these pages so, so backwards.
As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)
Effective about pages convey to the user what the company can do for them.
Why should they go with this business over a competitor?
Why should they trust this business to solve their challenge or fulfill their need?
On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.
So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.
---------------
Mentioned in the Episode
Related Links
---------------
Get Free Copywriting Training here
4,569 Listeners
21,270 Listeners
1,580 Listeners
16,789 Listeners
13,513 Listeners
1,636 Listeners
1,256 Listeners
209 Listeners
1,667 Listeners
5,095 Listeners
1,389 Listeners
6,967 Listeners
3,279 Listeners
579 Listeners
20,358 Listeners