Plants, Flowers, and Real Estate with Stacey

Katy sent one email to the Hustle Humbly list about being a realtor plant lady. Stacey responded. And here we are.

Stacey is a listener, a realtor, a former florist, former chamber of commerce director, and someone who worked on a tulip farm in the Pacific Northwest. She comes from a family of florists and plant people, and she got into real estate two and a half years ago. Katy also comes from a long line of florists. Alissa had a bunch of plants named after people and her dog Dante ate them all. This is the episode.

This one is a little different — it is genuinely fun, deeply practical, and has more useful information about how to use plants in your real estate business than you might expect.

Here's what we cover in this episode:

- How Stacey's background in florals and events has parallels with real estate — both involve being present at the emotional transitions of people's lives - Using seasonal potted plants at the front door for open houses and showings — the immediate impact of fresh mums at the curb - How to use plants inside for staging: creating focal points, drawing eyes away from problem areas, adding warmth and depth to flat-looking listing photos - Matching plants to the architecture of the home — a contemporary home wants clean simple leaves, not big blooming arrangements, and a Tuscan-style home wants something opulent - The baby's breath and dyed mom incident (and why grocery store flowers are not staging flowers) - The case for philodendron leaf cuttings in a vase of water — they last 6-8 weeks, need zero maintenance, and they're free if you grow them in your yard - How to curb appeal with plants: fresh mulch, welcome mats, seasonal pots, removing dead hanging baskets, grouping plants in threes, and never planting too close to the foundation - Why less is more with outdoor landscaping — buyers need to see the house, not the flower bed - What sellers attached to their plants should do before listing: take cuttings, take photos, negotiate to remove sentimental plants, don't drive by the old house two years later - Gifting plants in your real estate business: closings, lenders, escrow officers, the other agent, buyers moving into a sea of boxes - Why succulents are a perfect realtor gift — no calories, no dietary restrictions, nearly no maintenance - How to find a reputable local florist in a town you don't know (skip the wire services, skip the ads, find the map pins, say "designer's choice") - Bringing your own branded containers to the florist — pots with your logo or a pick with your branding - Sending flowers to someone's workplace vs. their home — the office makes everyone ask "who sent you those?" - Partnering with your local nursery for pop bys, client events, and wreath-making classes - How plants affect property values: the neighbor's yard, community gardens, parks, tree canopies, and why understanding water drainage matters - Rain gardens and controlling runoff — and the importance of knowing how water moves through your yard before you plant - Why you should wait one year before planting anything in a new yard - Trees: what to consider before planting — shade vs. blooming vs. fruiting, how deep the roots go, and whether the species is pretty at every age - The tulip farm metaphor for real estate: you plant the bulb, you don't see anything for months, and then all of a sudden it blooms - The Slow Flowers movement and buying locally grown flowers vs. imported ones - Horticulture psychology: why touching, smelling, and being around plants reduces anxiety, encourages creativity, and grounds people - Client event idea: wreath-making class or succulent workshop with a local florist or nursery - Why you shouldn't let flowers overwhelm a space — one piece per wall, let the house sell itself

Toast of the week goes to Katrin Crum, toasted by Stacey — her managing broker, mentor, and the person who took her out to dinner the night she passed her real estate exam. Cheers to Katrin!

Want to toast someone on the show? Email [email protected].

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