An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment.

I believe with Launch House, we've found it! The theme of Launch House is 'Go big, or go home' and I'm certainly embodying that myself with this launch.

We'll be running @herempirebuilder launch from a luxury house on the Gold Coast with 2 groups of 5 of our members coming in to learn from the inside, chat with potential members, have photoshoots and - we'll be filming it all for you in a reality series to stream on YouTube each night! There's no bullshit, it will be raw, real and a whole lot of fun! I am nervous... nervecited and know that whatever happens, this launch will be both entertaining, and educational.

In this episode I'm talking about what I'm afraid of, how launch house came about, how much we're investing, and what's gone wrong so far!

Check it out at launchhouse.tv