Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore.

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Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

Focus

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that's exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that's not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you'll find useful and actionable tips in this episode. Enjoy!

In this episode, you'll learn:

• How she was nominated for a Saveur Award
• How and why she rebranded her blog
• Why she decided to focus on her niche
• How she monetizes her blog
• How she hired a virtual assistant
• How to make a Keep-Delegate-Delete list
• How to get better at specific tasks

Resources:

• Designing Your Life
• Loom
• Isabel Eats
• Follow Isabel on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].