How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert.

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Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

Email Marketing

What comes to mind when you hear the words, "email marketing"? Is it something you're excited about? Or is it "yet another thing" you have to figure out?

Whatever your relationship with email is, you'll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We're so excited for you to check out this episode, and if you listen all the way through, you'll find out how you can schedule a free 30-minute strategy call with Allea!

In this episode, you'll learn:

• Allea's six-step process for email marketing
• How to audit your current email setup
• How to perform a technical audit of your current ESP
• Why you should segment your email lists
• How to know who is on your email list
• How to address objections from people on your lists
• What a long-term nurture sequence is
• How to move people to act via email
• Allea's recommendations for automation-building

Resources:

• Duett
• Mailchimp
• ConvertKit
• ActiveCampaign
• 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry
• Schedule a 30-minute strategy call with Allea

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].