Pinterest has experienced tremendous growth in 2020, nearly doubling its users! One of the fastest-growing demographics is international users. As a US-based company, it is important not to have tunnel vision but to see the big picture of Pinterest marketing beyond the U.S.

This month inside the Collective (our Pinterest Marketing Membership Community), we are talking all about Pinterest marketing beyond the U.S. and ways to market as an international business and to Pinterest users in your home country. 

We hope you will join us for this series — you can join The Simple Pin Collective at any time. If you want to dig deeper into understanding your market, I highly encourage you to join the Collective and make connections with other businesses just like yours! 

Today we are talking with Sanne Raaimakers-Boons of Socially Sanne. Sanne lives in Europe so we really wanted to hear her perspective on what it’s like to market in the Netherlands using Pinterest and what her experience has been with educating her clients about Pinterest marketing.

There are some really good “Aha” moments in this episode, where Sanne answers questions that many people have been asking us for years.

Questions such as:

• What language do I use? 

• Should I use the same language on boards? 

• Should I create a separate English-speaking board and a home country language board?

We really delve deep into those questions to get you the answers you need. We’re going to spend the next four weeks talking specifically about international topics because that is the fastest-growing segment on Pinterest. 

Pinterest marketing can be a bit frustrating for international users because they don’t have access to the same tools many of us in the States have on the platform. I’m excited to hear the stories from people who are forging ahead with Pinterest marketing in different countries and share their current challenges, opportunities, and takeaways with you over the coming weeks.

Let’s Get Started!

Perspectives from a Netherlands-Based Pinterest Marketing Consultant

Sanne is the owner of Socially Sanne, a small business in a very small village in the Netherlands. She teaches mainly female entrepreneurs about Pinterest marketing.

Sanne ‘s background includes a corporate career in social media marketing where the main focus was on Facebook marketing. She started using Pinterest personally around 2012. In 2018, she started her own business and began focusing on Pinterest marketing right away because she could see the potential in the platform.

Pinterest marketing has really started growing in the Netherlands, especially last year. Businesses have begun using it in very strategic ways. Sanne’s clients are mainly small business owners, so she spends a lot of time educating them on why small businesses should use Pinterest in their marketing strategy.

Sanne still encounters quite a bit of doubt in the Netherlands about Pinterest’s utility as a viable marketing platform. People still think of it as a place to gather recipes or interior design ideas. She finds that many entrepreneurs are really focused on Instagram as their primary business platform. Sanne’s goal is to show them how they can really use Pinterest to grow their business in a less time-consuming way relative to Instagram. 

Related: Is Pinterest Social Media?

Sanne sees a future of much more growth for Pinterest in the Netherlands, especially as people become convinced of the strength of this platfo...