Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers. Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.