Your beliefs are powerful tools. Right now, everyone is saying that, “you shouldn't be charging people right now who are in pain. No one should be profiting off of this.” That's a direct quote from another person's belief box. If you let that belief in, it will trip you up. Right now, selling what you offer is your way to change the freaking world. This is your work. This is your business. This is how you feed your family. And this is your contribution to society. You have zero control over anyone else's belief box. You only have power over your belief box. So don't waste your time and energy trying to put their beliefs in your box. It is your job as an entrepreneur right now to shift your offer so that people prioritize it. Because people will spend money on what they prioritize. The bottom line is, you help people achieve a result. It's your job to market that result.

Take Back Control Grant Applications have now closed.

Shownotes: https://recurringprofit.com/2020/07/27/23-take-back-control-series-selling-during-the-coronavirus-pandemic/