Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie.

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Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

A Better Experience

If you've been around the food blogging industry for the past few years, you've probably heard the word "engagement" more than any other metric. And that's because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that's why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers' sites. And if you've visited our sister site, Pinch of Yum, lately, chances are you've seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

In this episode, you'll learn:

• How Kingston got his start
• Why you should reflect on your "why"
• Why listening is an important skill as a business owner
• Why it's important to pivot
• How to determine your success with KPIs
• How Slickstream works
• Why search is so important on websites
• How to use Slickstream on your site

Resources:

• Slickstream
• The Pinch of Yum - Slickstream case study

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].