Personal Injury Mastermind

231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm


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Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your practice, grow your bottom line, or simply gain recognition as a legal leader, Asten provides a framework.


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What’s in This Episode:



  • Who is Asten Hall?



  • How did she approach capital when starting her firm?



  • How she has found success in grassroots marketing.



  • How boutique law firms think about accepting cases. 




  • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


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    • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry



    • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation



    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend



    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok



    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche



    • 96. Brian Dean, Backlinko — Becoming a Linkable Source



    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow



    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels



    • ...more
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