Profitable Photographer Podcast

231: Tanya Goodall Smith - Framing Your Identity: The Power of Photography Branding


Listen Later

This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients. 


Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy. 


Listen in as Tanya and I discuss: 

  • the power of brand strategy
  • how your ideal client impacts your brand
  • visual elements of branding
  • the importance of copy and style guides
  • when it’s time to rebrand


But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style. 


She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50. 


Interested in learning more from Tanya? Here’s where you can connect with her:

  • Website: workstorycreative.com
  • Instagram: https://www.instagram.com/workstorycreative/




Photography Business Coach Luci Dumas’ Programs and Contact Info:

  • lucidumascoaching.com
  • [email protected]
  • https://www.instagram.com/theprofitablephotographer_pod/
  • https://www.facebook.com/LuciDumasCoaching
  • https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
...more
View all episodesView all episodes
Download on the App Store

Profitable Photographer PodcastBy Luci Dumas

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

57 ratings


More shows like Profitable Photographer Podcast

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,102 Listeners

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast by Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

182 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,036 Listeners

Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

Feel Better, Live More with Dr Rangan Chatterjee

3,875 Listeners

Flourish Academy Podcast by Heather Lahtinen

Flourish Academy Podcast

52 Listeners

The Portrait System Podcast by Sue Bryce Education

The Portrait System Podcast

621 Listeners

This Can't Be That Hard by Annemie Tonken

This Can't Be That Hard

121 Listeners

Freedom Focus Photography by Nicole Begley

Freedom Focus Photography

110 Listeners

Worth Every Penny Joycast by Sarah Petty

Worth Every Penny Joycast

3,249 Listeners

The ReWork with Allison Tyler Jones by Allison Tyler Jones

The ReWork with Allison Tyler Jones

58 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

290 Listeners

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer by Nathan Chanski - Photography Business Coach

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

534 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,449 Listeners

The Difference Maker Revolution Podcast by The Difference Maker Revolution

The Difference Maker Revolution Podcast

60 Listeners

Professional Photographer by Professional Photographers of America

Professional Photographer

27 Listeners