Personal Injury Mastermind

232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend

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What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst meteoric company growth. 


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Book: Profit First by Mike Michalowicz

Jacob’s first episode on PIM



What’s in This Episode:















  • Who is Jacob Baadsgaard?















  • How to get an organization of 160 people rowing in the same direction.















  • How to approach labor-based leverage. 















  • How to develop better humans at your company. 
















    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


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    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend















    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok















    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche















    • 96. Brian Dean, Backlinko — Becoming a Linkable Source















    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow















    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels















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