Following up on last week’s episode (211) on product-led growth, Kris Rudeegaap joins John this week to talk about product-led growth changing the industry and the structure of sales organizations. Kris is the CEO and Co-Founder of Sendoso, a sending platform that helps sales & marketing teams send out direct mail, swag, handwritten notes, and more. Prior to founding Sendoso, Kris spent 10 years in sales himself, which lends to his being more open to new sales tactics and trends. Don’t miss this episode if you want to learn how you can grow your career as the traditional path of the SDR is shifting quickly.