If life coaching really works, why don’t we see more successful life coaches? It’s a question many are afraid to ask out loud—but it’s also the wrong question. Because when you actually look closely, coaching is everywhere… it’s just not showing up the way most people expect.

When you search “life coach,” what you usually find are low hourly rates, one-off sessions, or vague offers that sound like, “We’ll talk about whatever you’re stuck on.” And it’s easy to assume that’s the entire industry. In this episode, I explain why that’s only a tiny, highly visible slice—and why the coaches building six- and seven-figure businesses usually aren’t calling themselves life coaches at all.

We’ll break down why coaching requires a completely different marketing approach than most professions, and how premium coaches position themselves around outcomes—not titles. Whether you’re a coach who wants to stop being invisible, or someone curious about coaching but skeptical of what you’ve seen so far, this episode will change how you see the industry... and why the most powerful work often hides in plain sight.

To start a successful coaching business, visit ⁠www.thrivingcoachacademy.com⁠.