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Have you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? 

Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it.

In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine for entrepreneurs. 

I’ll walk you through why I chose Substack over other platforms, how it compares to traditional email service providers, and what I’m actually sharing in my paid behind-the-scenes newsletter. 

Whether you’re Substack-curious or just want a better way to connect with your audience, this episode gives you a real-world case study in action.

What You’ll Learn:

• Why I started the $1M HobbyScool experiment and chose to document it publicly
• The two-part reason I decided Substack was the perfect platform for this journey
• How Substack differs from tools like Kit, ActiveCampaign, and Flowdesk
• What I’m sharing inside my paid Substack newsletter (hint: it’s the messy middle)
• The truth about Substack’s content guidelines—and what that means for your offers
• How to use Substack without replacing your email provider
• My key takeaways if you’re thinking about using Substack for your business

If you’re wondering how Substack might fit into your business or how to share more of your real-time journey without burning out, I think you’ll love this conversation. 

Click play to listen, and if you want to peek behind the scenes, check out the free trial to my Substack below!

Mentioned in this episode: 

• Subscribe to my Substack for free here to follow along.
• And if you want the full unfiltered story — including the financials — join the paid version right here.
• Learn more about the Newsletter Profit Club here.