Honest Ecommerce

237 | Off-The-Shelf, Custom, or Composable? | with Andrei Rebrov


Listen Later

Andrei Rebrov has worked in the technology field for more than 15 years. 

He is the CTO and Co-Founder of Scentbird, a subscription service for perfumes and colognes, and has helped it grow to more than 500,000 active subscribers. 

At Scentbird, Andrei was responsible for building early versions of the platform, growing a remote engineering team and making sure that the company has technology advantages in every department, from marketing to operations. 

He is also a startup adviser in various industries, from aerospace to video games. 

Prior to Scentbird Andrei worked as an agile engineering coach, helping various companies with their technology. 

Prior to that he worked as a software engineer for UBS Investment Bank and Avis UK.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [00:59] What is Scentbird?
  • [01:41] Where the idea of Scentbird came from
  • [02:54] Implementing a trial run of a subscription
  • [03:47] The initial batch of shipments
  • [04:35] Andrei’s background before being a startup founder
  • [05:55] Learning agile late in the career
  • [06:21] When you should focus on agile
  • [07:38] Knowing when you are onto something
  • [08:37] The growing pains that Scentbird experienced
  • [09:56] Sponsor: Electric Eye electriceye.io/connect
  • [10:53] Sponsor: Sendlane sendlane.com/honest
  • [12:27] Build vs buy: Where Andrei draws the line
  • [13:51] What is composable commerce?
  • [14:55] Only go headless when you really need it
  • [16:20] Start small and don’t make unnecessary changes
  • [17:10] Traditional Ecom vs Subscriptions
  • [19:30] Where to support Scentbird
  • [19:57] Working with 2 different tech stacks
  • [20:53] Look for things to complement your business
  • [21:55] The advantages of acquiring an additional business

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Date perfumes before marrying them. Explore over 600 designer fragrances. scentbird.com
  • Connect with linkedin.com/in/andrebrov
  • Schedule an intro call with one of our experts electriceye.io/connect
  • Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,848 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,449 Listeners

Shopify Masters by Shopify

Shopify Masters

378 Listeners

eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

eComFuel Podcast

314 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

260 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

63 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,460 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,520 Listeners

My First Million by Hubspot Media

My First Million

2,653 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,051 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

36 Listeners

The Smart Marketer Podcast by Smart Marketer

The Smart Marketer Podcast

154 Listeners

eCommerce Badassery by Jessica Totillo Coster

eCommerce Badassery

68 Listeners

OPERATORS by OPERATORS

OPERATORS

50 Listeners