Today we're talking to two of the men who are behind some of the big things that are happening at Reserve.com: Greg Hong and Peter Esmond. Greg Hong is Reserve's CEO and Co-Founder and is responsible for setting the Reserve vision and running Reserve operations. Peter Esmond is Head of Restaurant Product and has worked in the industry for nearly two decades, including serving as General Manger at Per Se. Reserve is a tool that focuses on the entire guest journey — from the moment a diner is hungry through discovery, reservation, payment and feedback. Reserve is also a service that puts the control of the reservation process back in the hands of the restaurateur.   The purpose of this episode is to dive into what makes reserve.com what it is: the company history; its new features; and what sets it apart from other reservation services which exist.