The Art of Selling Online Courses

24 How Jono Petrohilos Built An Online Personal Trainer Community With Almost 15,000 Members


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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors.

In This Video We'll Talk About:

  • How Jono used Facebook ads as his biggest lead source
  • The strategy behind selling a $2000 course successfully
  • Tips for selling online courses through calls
  • The structure of Jono’s 4-email promotional sequence
  • The most important KPIs you should track

About the speaker:

Jono is the co-founder and director of Fitness Education Online, the largest provider of online courses for Fitness Professionals in Australia. Jono’s company sells over 100 online courses a month and generates over $1,000,000 a year in revenue. Jono has recently started up a new business the Course Creator Community helping aspiring course creators to do the same.

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The Art of Selling Online CoursesBy John Ainsworth

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