Have you heard of IIFYM (If It Fits Your Macros) on social media and the like over the last year or so? If not, where have you been?! ;) If you want to know more and whether it’s worth trying, this episode is for you. 

In this Episode, we cover:

#1 - Steve’s experience at the UK Bodypower Expo 2018 -

   - Huge 100K attended 3-day event

   - A few great voices and leaders, with some useful education tracks

   - But - NARCISSISTIC & Ego Hell! From the visitors!

   - Athletes, Macro and Micro Influencers

   - Which brands and types of companies were there?

   - How does Steve feel about his Body Goals & fit within an industry and group of people that caused an allergic reaction?

   - In a similar vein, check out 2018 W19 of 52 – Steve’s Body & Mind Progress Journal 

#2 - IIFYM (If It Fits Your Macros)

   - What is IIFYM and the key principles?

   - How do you do it?

   - Does it work in losing weight?

   - Can you build muscle with this approach?

   - Does it promote a health and sustainable long-term change?

   - Is there an Optimised way to run IIFYM?

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