Whether you believe Olive Garden is fine dining or low brow, one thing you have to admit is that they are doing something right – and no, it’s not the breadsticks. Olive Garden has a successful approach to customer service: Treating their customers like family. In this episode, I share two ways you can emulate that approach and why you’d want to in the first place.

With this strategy, you can create your own army of word-of-mouth loyalists to market your business for you and increase their lifetime customer value, without having to make everyone in the world happy.

This week, I’d like to shout out Alex, who kindly wrote: “I was so excited when Sam started this podcast. She has such great information on her Instagram and I’m so happy she started this podcast to have all this great info in one place. It’s so hard to choose one great episode because all of her episodes are amazing.”

In this episode, you'll hear…

1. 06:10 - Why you should treat your customers like family
2. 09:01 - Creating a balance between customer service and sustainability
3. 17:49 - How to build customer support into your offer
4. 21:32 - Providing scalable support and expert access
5. 28:38 - How to give exclusive access
6. 29:47 - Getting customers to interact with one another
7. 30:34 - Why supporting your existing customers is more important than acquiring new ones

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
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4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

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