Are you a TpT product seller? Get ready to be inspired today!

It’s no surprise to anyone that it’s been a really rough year for those in education. Teachers have had to change the way they teach overnight. 

Our TpT product seller clients here at Simple Pin (that’s Teachers Pay Teachers product seller), who create awesome resources for these amazing teachers, have experienced that same need for a sudden change in their business strategies.

How do you navigate when your entire business changes overnight?

Today we are talking with one of our favorite long-time TpT clients, Christina Winter of Mrs. Winter’s Bliss. She is sharing with us how she adapted her business focus during the pandemic and what she learned about herself and her audience in the process.

I hope you’ll listen to Christina’s thoughts on connecting with your audience in a time of change and think about how you can use her experience to inform your own business strategy when you’re next faced with a changing landscape in your business.

Before we dive into the interview, I wanted to remind you that we are hosting a podcast survey this month. 

We’re celebrating five years of the Simple Pin Podcast!

We want to continue bringing you great information for the next five years so we’ve created the survey because we really want to learn more about you. We want to know what your learning needs are and what you want me to teach about.

How can the SPM podcast really help serve you and help your business grow?

If you would be so kind to click the survey link and share your thoughts with us, you will be entered to win a $50 Amazon gift card. This giveaway ends May 31, 2021, so we’d love for you to fill out the survey and get in on the chance to win that gift card!

Let’s dive right on in to today’s podcast with Christina Winter of Mrs. Winter’s Bliss and learn how she adapted her focus as a TpT product seller in this pandemic year.

How to Change and Adapt Your Focus as a TpT Product Seller

 

The Origins of Mrs.Winter’s Bliss

Christina was a full-time teacher and taught first grade for 21 years. Passionate about hands-on learning for her students, she created many of her own teaching resources. As an avid reader of teaching blogs, she began sharing her ideas on her own site as a hobby in 2013.

Her teaching friends were always commenting on her resources. They started encouraging her to sell them on Teachers Pay Teachers. 

The Teachers Pay Teachers platform was in its early years at the time, so she really didn’t think much about the marketing end of her business. She didn’t truly market her products — instead, she simply put them up on the platform and waited to see what would happen.

Christina says her hobby turned into this accidental business. She loved seeing and hearing about her resources being used in other classrooms around the world. 

Leaving The Classroom and Transitioning to Full-Time TpT Product Seller

When she realized her lifetime dream of becoming a mom, she found time was passing so quickly and she wasn’t getting to spend enough time with her daughter. Instead, she was busy being mom to the 24 kids in her first-grade classroom. 

That’s when she started considering turning her hobby/accidental business into something bigger.

I just looked at my husband one day and said, “Can we make this a go?” And he said, “Let’s take a year and see what happens”.

She let her principal know she wasn’t going to return the next yea...