Honest Ecommerce

241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano


Listen Later

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.

Deeply passionate about all things that enable meaningful connections & better health. 

In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:13] What are Mojo products?
  • [02:04] How Peter got started in the industry
  • [04:21] Next step: Acting on the idea you have
  • [06:40] Mojo’s go-to-market strategy
  • [08:16] Broad targeting vs narrow targeting
  • [09:26] Copy and creative drives results
  • [09:58] Budget allocation for customer acquisition
  • [11:58] Sponsor: Electric Eye electriceye.io/connect
  • [12:56] Sponsor: Shopify shopify.com/honest
  • [14:38] Sponsor: Sendlane sendlane.com/honest
  • [16:04] Blending paid and organic strategies
  • [16:53] How PR helps in retargeting 
  • [17:32] Mojo’s content play
  • [18:27] Launching a brand in a “controlled” category
  • [21:24] Challenges of CBD brands
  • [22:42] Peter’s history in agencies and Academy
  • [26:58] Agencies should at least try to launch a brand 
  • [28:25] Where to support Mojo
  • [28:47] Where to support Academy

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Mushroom gummies boosting focus, productivity, mood & energy mojo.shop
  • Content agency built for strategic performance madebyacademy.com
  • Provides psychedelic support to better the well through science, education, and products gwellamushrooms.com
  • Connect with Peter linkedin.com/in/peterreitano
  • Schedule an intro call with one of our experts electriceye.io/connect
  • Take your retail business to the next level today shopify.com/honest
    Sign up for a one-dollar-per-month trial period
  • Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
Shopify Masters by Shopify

Shopify Masters

378 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

260 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,792 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

572 Listeners

REAL AF with Andy Frisella by Andy Frisella #100to0

REAL AF with Andy Frisella

32,586 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,259 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,236 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,052 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,370 Listeners

My First Million by Hubspot Media

My First Million

2,633 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,256 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,580 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

198 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

171 Listeners