Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do


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When your business feels off, it’s not time to panic, it’s time to pivot.

Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different.

In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show you how I’d get clear on who I want to serve, how I’d audit my offers and data, and how I’d rebuild momentum without starting from scratch. If you’re feeling that quiet nudge to evolve, this one’s for you.

What You’ll Learn:

  • The very first question I ask myself before any pivot
  • How to tell if your niche is really the problem (hint: it usually isn’t)
  • The four types of pivots and which one you might need
  • Why “burn it all down” is almost never the answer
  • How I test pivots with a minimum viable offer (real-life example inside!)
  • The one-year timeline I give every major shift in my business
  • What to do when clarity feels out of reach

If your business has felt off lately, I want you to know, you’re not failing. You’re evolving. A pivot isn’t panic, it’s feedback. Tune into this episode and let me walk you through your next step.

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Creator's MBA: Marketing Tips for Digital Product EntrepreneursBy Dr. Destini Copp

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