What if your content didn’t just get attention—but actually got results?

I’m sharing the turning point that made me ditch the high-speed hamster wheel of content creation and finally start marketing in a way that works for me. Spoiler: It didn’t involve more posts, reels, or dancing (thank goodness).

After a moment with my dad during his chemo treatment made me reevaluate how I was spending my time (and what really mattered), I knew there had to be a better way to grow a business than relying on 24-hour stories and random dopamine hits. And there is.

In this episode, you’ll hear…

• Why I traded dopamine marketing for deeper connections
• What “depth content” really means (no crying on camera necessary)
• How evergreen + searchable content becomes your biz’s best investment
• What the “Big 3” strategy is and how to use it to grow your audience and revenue
• The one mindset shift that helped me stop scrambling and start selling sustainably

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Sign up for my free weekly email Sam’s Sidebar
• Order my book, When I Start My Business, I’ll Be Happy: A Practical No-BS Guide to Successful Online Entrepreneurship
• Click here to watch the free workshop so you can get legally protected right now! 

CONNECT:

• Sam on Instagram
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• On Your Terms® on Instagram

DISCLAIMER

Mentioned in this episode:

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