Personal Injury Mastermind

243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth

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Want a 10-figure firm? 

Know your market better than anyone. 

Stay on top of attention shifts quarterly.

Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more.

Micki shares tactical advice on marketing your way to 9 and 10 figures. Learn how to staff to maximize the top 5% of cases. Hear messaging needed to stand out and capture coveted trucking and complex cases. Learn her battle-tested takeaways for capturing more cases and scaling your firm.

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CJ Advertising Website

CJ Advertising Instagram

What’s in This Episode:
  • Who is Micki Love?
  • How should firms think about leveraging emerging options like NIL deals?
  • How can firms embrace nearshoring administrative tasks to free up the budget without losing connection with those team members?
  • Advice for properly staffing a firm to tackle the highest value cases. 
    • Past Guests

    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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    • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
    • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
    • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
    • 96. Brian Dean, Backlinko — Becoming a Linkable Source
    • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
    • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
      • ...more
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      Personal Injury MastermindBy Chris Dreyer, Rankings.io
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