Brian Murray (brian @ strongwomenrock.xyz) is the founder and owner of Strong Women Rock. He holds a Masters Degree in Exercise Physiology from Auburn University and has spent the last 25 years in getting further and further outside the exercise box studying about the effects of brief and intense muscle contraction on body composition change with age. As an expert in strength training and fat loss, Brian, has been featured in Fox News and CNN.

He is the Director of Clinical Research at ViiV Fitness working on the revolutionary ViiV Isometric Machine. Brian also wrote the best-selling book, Stop Trying To Lose Weight -- You're Making Yourself Fatter, which presents evidence of the health benefits of properly performed, maximal isometric contractions.

In this episode, Brian Murray talks about the ViiV machine and isometrics, the 20-second isometric workout, why isometrics is the next evolution of health and fitness, and much more. Let's get started!

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