Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses?

What does a sustainable lead generation process look like?

In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable.

You’ll learn why outsourcing or automating your lead gen isn't a silver bullet, and what you need before you consider those options. 

Plus, Melisa walks through five key components of a lead gen system that doesn’t burn you out or leave you guessing whether you’re doing enough.

What you will learn in this episode:

[07:45] Why lead generation often feels unsustainable, and why it’s not a time issue
[14:22] The #1 question keeping consultants stuck in feast-or-famine and how to answer it
[17:30] The 3 essential “modes” of lead generation (and how to shift between them)
[25:14] How to make lead generation easier through inbound systems
[28:00] Why managing your mind is the most overlooked part of consistent lead gen

If your lead gen strategy feels inconsistent, unclear, or completely nonexistent, this episode will show you how to simplify it, sustain it, and make it work with the rest of your business.

Mentioned Resources

1) Companion Resource:  The Consultant's Lead Gen Effectiveness Scorecard 

2) Full Show Notes: https://shownotes.melisaliberman.com/episode-245/

3) Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman

4) Related Podcast Episode: 

1. Episode 244 - The Real Reason Your Consulting Pipeline Isn’t Predictable 
2. Episode 156 - The 3 Lead Generation Modes for a Consulting Business Pipeline 

5) Mentioned in this Episode: Join the waitlist for the 2026 Lead Gen Sprint

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.