Let’s learn all about Later — a scheduling tool for Pinterest and Instagram, as well many other social media platforms. 

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As Pinterest expands and changes, the options for marketing on the platform need to grow with it. One of the greatest needs we have found is finding options for a reliable Pinterest-approved scheduler. 

Just as you can’t have a one-size-fits-all approach to your Pinterest strategy, you can’t have a one-size-fits-all approach to scheduling tools. 

Today we are talking with Jill Warren of Later.com to explore the features Later has to offer as an option for scheduling your pins to Pinterest and Instagram, while easily doing the same for other platforms where you find your audience!

Most of us use multiple social media platforms and it’s hard to keep up with where you’ve scheduled, what you’ve scheduled, and when you’ve scheduled. In this podcast episode, we talk about how Later has made it easier for you to schedule between Pinterest and Instagram.

Before we dive into that, I want to let you know that every month Simple Pin Media manages over 120 organic client accounts. 

Our clients come to us because they want a customized strategy for their business. They are not looking for a cookie-cutter, one-size-fits-all management strategy. They come because we bring history and experience to the table working with a lot of different brands and content creators. 

We deep dive into every one of our accounts to create the best strategy for the results their business needs. 

We accomplish this first by discovering whether your initial goal is to inspire your Pinterest audience, inform them, or move your person quickly to the Decide space on Pinterest. 

If you have at all thought about outsourcing your Pinterest marketing we’d love to hear from you. You can find out more about all the services that we offer for organic management or paid Pinterest ads on our website.

We have a full team behind our management strategy and we are confident that we can help you grow your Pinterest audience while you focus on something else. If you want help with any of these services, the first step is to scroll down to the bottom of this page and complete the form to sign up for a free discovery call. 

Using Later for Pinterest and Instagram Scheduling

Later was essentially the first to market an Instagram scheduler. Now they are a leading visual-first platform with over four million users globally. Later’s scheduling platform (originally branded as Latergramme) was born from a hackathon in Vancouver in 2014. 

While it’s true that Later started as an Instagram scheduling tool, they added Pinterest scheduling to the platform in 2016-2017. They became an official Pinterest partner in 2018 and expanded to Twitter and Facebook around that same time. In the last year, they have also added Tik Tok.

Jill says the growth and expansion to new platforms was a logical step for Later.

As a social media manager, you are juggling so many different platforms that it just makes sense to have a singular place where content scheduling can...