At first glance, extending store hours might seem like a simple decision. Just "stay open a little later, and customers will come," right? But, not quite. A decision like this deserves a thoughtful approach, and that's where a cost-benefit analysis can make all the difference.

But, if you're wondering why, this is for you. Here are five reasons why you should do a cost-benefit analysis of extending your store hours.

Listen to episode 248 for five reasons why conducting a cost-benefit analysis is so valuable when you're considering extending your store hours. For shownotes visit www.savvyshopkeeper.com/episode248.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website & Mastermind Group: Savvy Shopkeeper Instagram: @savvyshopkeeper