Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing


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If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it.

Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly successful summits, and built an incredibly engaged community. 

And yet, heading into 2026, I knew something needed to shift.In this behind-the-scenes episode, I'm walking you through how I applied the Creator’s Growth Flywheel to HobbyScool. What’s working, what feels heavy, and what we’re evolving in the new year. 

It’s a real-world example of how to diagnose your business and create intentional, sustainable growth.

What You’ll Learn:

  • How HobbyScool is rethinking its Attract stage beyond summits
  • What’s working well in our Engage and Nurture strategies
  • Why we’re adding B2B verticals in 2026
  • How we’re evolving our revenue model beyond low-ticket offers
  • What the Retain stage revealed about growth bottlenecks
  • Why Advocacy is one of HobbyScool’s biggest strengths
  • A simple next step to diagnose your own business

If your business has felt confusing, heavy, or unpredictable lately, you're not alone and there’s a path forward. Tune in and let me show you how to map your own growth flywheel for 2026.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

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Creator's MBA: Marketing Tips for Digital Product EntrepreneursBy Dr. Destini Copp

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