Lorna Leaver is the Engagement Manager GS1 UK. Having a background in retail eCommerce and specialising in marketplaces, Lorna joined GS1’s engagement team to use her experience in trading online to help sellers and marketplaces come together using industry standards to improve buying experiences for customers. She previously ran the marketplace operations for global retailers such as Mothercare, Early Learning Centre, Boohoo.com and most recently the shoe retailer Dune London.

In this episode Lorna unpacks for us the topic of barcodes and gives clear insight into the importance of product identification for online businesses. 

Top three takeaways:

Takeaway #1: Barcodes are critical for your online business. 

Takeaway #2: Barcodes are like a passport number for the product - it tells you everything you need for product identification.

Takeaway #3: If you're planning to sell a product on Amazon first check the licence owner to make sure the barcode is licensed to the manufacturer of the product. To run this check you can use the GS1 database at:https://gepir.gs1.org/ (there is an app available for this too, search ‘igepir’.

For some fun, take this short informal quiz to test your knowledge of how to barcode and measure your products correctly: https://www.gs1uk.org/bossing-the-basics !

Connect with Lorna:

Email [email protected]

Twitter @lornabeams

LinkedIn https://www.linkedin.com/in/lornab/

You can also email GS1 at [email protected] or call freephone 0808 178 8799 or alternatively call 020 7092 3501.

Sponsors:

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