Jeremy Shepherd is a leader, innovator, and a disruptor. From an early age, he struck out on his own to satisfy his fierce independence, need for adventure, and a more satisfying way of life.

In a sector dominated by generations-old family businesses, Jeremy endeavored to become a first generation, self-taught pearl importer, dealer, and Internet seller.

Over the past 20 years, he has traveled to pearl-producing areas all over the world, creating relationships with pearl producers, exporters, and people dedicated to supporting the pearl industry.

In This Conversation We Discuss:

• [00:45] Intro
• [01:23] Discovering a business idea that’s fit to your job
• [03:31] Learning the highs and lows of the pearl industry
• [04:18] Creating effective platforms from the get-go
• [05:21] Utilizing resources to move things forward
• [06:27] Maintaining things at satisfying levels
• [07:56] Doing auctions to reach more people
• [08:55] Putting up a website in the year 2000
• [11:47] Shifting from auctions to Ecommerce
• [12:20] Keeping up with the technology and the times
• [13:29] PR articles gives businesses exposure
• [14:44] Creating educational websites for target audiences
• [16:22] Fixing issues quickly to not hinder incoming sales
• [17:21] Clearing things up with credit card processors
• [18:08] Episode sponsors
• [21:34] Remaining fully involved in your business
• [23:37] How business is built on relationships
• [24:49] Bringing immeasurably valuable pearls to customers
• [26:02] It all comes down to the way pearls are sourced
• [27:21] Integrating different marketing efforts to succeed
• [28:01] Adjusting business operations due to the pandemic
• [30:11] Using virtual platforms to connect with customers
• [31:44] Enhancing online meetings to mimic f2f experience
• [32:39] The biggest business secret: Help A Reporter
• [34:14] Practice your elevator pitch to make it to the list
• [35:00] Backlinks are the backbone of SEO
• [35:33] Where to reach Pearl Paradise

Resources:

• Subscribe to Honest Ecommerce on Youtube
• One of the largest pearl brands in the world pearlparadise.com/
• Follow Jeremy Shepherd linkedin.com/in/jeremypshepherd/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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