How creators can navigate the pandemic, how you can evolve your content, and knowing who you're serving as a blogger with Laurie Buckle.

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Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience.

Empathy

Let's talk about understanding your audience.

As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is our audience, anyway?

They're interesting questions, right? It's easy to go through the motions of developing, shooting, and publishing a recipe without really thinking about who we're writing to or why they need this content.

Luckily, Laurie from CookIt Media, an influencer marketing agency, is here today to talk through these questions and help you deeply and personally understand the audience you're serving.

It's especially important to understand where your content fits into what your audience needs these days, but the advice Laurie gives during this interview will make a lasting impression on you and your blog.

In this episode, you'll learn:

• How creators can navigate the pandemic
• How to strike a healthy balance on your blog
• How you can start to understand your audience
• How you can evolve your content and know who you're serving
• What should happen after you understand your content and your audience
• How your content can act as a multiplier
• How you can treat your blog as a website
• How you can know if you're creating value for your audience

Resources:

• 132: Perfecting Your Story and Your Brand with Laurie Buckle
• CookIt Media
• 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill
• Beyond the Blog Course - save 40% by using FOODBLOG40 at checkout
• Beyond the Blog Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].