Pinterest idea pins – they’re here to stay. Join us today as we make the case for getting on board!

Idea pins are time-consuming. So are they worth all the effort?

Today we’ll update you on the idea pin feature and talk about why you should be including them in your winning strategy.

We know all your reasons for not wanting to create idea pins. We also know that many of you have lots of feelings about Pinterest evolving from a traffic-driving platform to more of a “destination” platform. 

Right now, there’s a lot of negative conversation about idea pins happening in Facebook groups. Listening to that and burying your heads in the sand, waiting for this change to pass isn’t the answer. 

Our guest today tells us that short-form video (a major component of idea pins), isn’t going away anytime soon. In fact, it’s getting even more popular. 

Beth Le Manach of Entertaining with Beth is here to share her positive point of view. We’ll learn about her experience over the last year with idea pins as a food content creator. She’s going to share what she’s learned from being a beta tester for idea pins in Pinterest’s Creator Program.

I think you’re going to be encouraged by what she has to say. 

Whether we like it or not, online marketing platforms change all the time. How we move with that evolution and how we invest in it will be the determiner of our success.

As a product seller or a new creator marketing your business on Pinterest, knowing how Pinterest’s platform can work for you and planning a strategy around that knowledge is a much more productive use of time than listening to the negative chatter over on Facebook groups.

So my job here today is to give you the facts about idea pins and then share with you the story of how Idea pins are working successfully for another creator. 

Before we dive into that I want to let you know that we have released our new niche-specific Canva pin template packs. We’ve packaged them separately for specific business industries to make creating images for Pinterest in your niche easier.

Let’s get started with what we know about Idea pins.

The Evolution of Pinterest idea pins

Story pins were launched in beta around September of 2020 and Idea pins evolved from there.

Pinterest changed the name to avoid confusion with Stories on Instagram. They felt the term Idea pins was a better match for the uniqueness of their product. Idea pins were going to empower creators to share long-lasting ideas rather than quick stories.

Idea pins are a multi-page video/image format for sharing high-quality, long-lasting content or product ideas directly to Pinterest. Once created, they are permanent and they can be saved to any of your Pinterest boards.

They are available to all Creators in the US, the UK, Australia, Canada, France, Germany, Austria, and Switzerland. 

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