Today we’re talking about product tagging on idea pins. We’ll explore the benefits of this newer Pinterest shopping feature and how you can use it in your business.
My friend Erin Chase of $5 Dinners is going to share the results she’s seen with product tagging on idea pins for her Shopify shop. She’s going to share best practices and give us tips on how to embrace this new feature to increase sales.
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Okay, let’s dive into product tagging with Erin.
Thanks to Simple Pin Collective member Maria Luna for allowing us to highlight her idea pin image in this post!
Geeking out on new pinterest shopping features
Erin is most known for $5 Dinners, but her business encompasses many different resources and eCommerce products. Every one of them is designed to help people spend less money on groceries, get more organized in the kitchen without losing your mind, and keep your family well-fed.
Because Erin has such a wide variety of content she has been able to experiment with some of the new features that Pinterest has been pushing out. You may remember her admitting that she’s is obsessed with geeking out on Pinterest’s new features in a previous SPM podcast episode.
When onboarding new team members, she lets them know she wants to be at the forefront with whatever new features platforms have to offer.
I just like new features and I like using them right away because historically we’ve seen success. But it can be like throwing spaghetti at the wall to see if it sticks!— Erin
Of course, there are risks with new features. Not every feature gets widely adopted (think