If your brain just short-circuited at the phrase “Brain Summit at the Super Bowl,” you’re not alone. 

In Part 2, Nicole dives into the backstory of Generosity WINS, the book she co-authored with Monty Wood—and how they turned a business idea into a human story with real voices, a fictional lead, and zero fluff. Spoiler: there’s a QR code in the book that leads you to the actual humans behind the wisdom.

This episode is part research, part heart, and all human. If you’ve ever doubted whether generosity can be a strategy, Nicole will change your mind.

Key Highlights of Our Interview:

ROI of Generosity? – “You can’t measure karma with a spreadsheet.” But Nicole explains why generosity still pays back—in time, trust, and unexpected career breaks.

Behind the Book – How a business fable with real people became a new kind of leadership playbook.

Meet Emily (She’s Fictional) – Why a made-up hotel manager ties it all together, and what hospitality has to do with generosity.

Can You Teach Generosity? – Nicole’s answer will surprise you—and it involves boys’ schools and grief.

The Brain Summit at the Super Bowl – Concussions, jazz, neuroscience, and 5,000 of their “closest friends”—how Nicole built a brain health movement in America’s loudest weekend.

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Host: Vince Chan | Guest: Dr. Nicole F. Roberts

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