People join your membership because they have a goal they want to achieve; an outcome they want to realise – and it’s your content that’s going to get them there.

But with so many plates to spin running a membership website, it’s easy to settle for “good enough” when it comes to creating that content.

In this episode of The Membership Guys Podcast, I discuss why it’s important to focus on improving your content, and give you some examples and steps to start this process within your own membership.