Paul Barron is the go-to guy in digital, social and media for restaurant and hospitality industries. He's the founder of DigitalCoCo.com, FastCasual.com, QSRweb.com, RSMindex.com, and foodabletv.com. In addition Paul is the author of The Chipotle Effect; an award winning book on the social consumer and the retail and restaurant business. In his book, he shares an equation to help us master the chipotle effect. It is this equation, which we discuss in this episode. Also, Paul shines light on what he believes the future of our industry looks like, based on today's current trends.