Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.

Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work.

View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_url

Thank you to our sponsor!

• FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen

Connect with Tracy:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices