April 08, 2024

#259 This Board Member Left Adidas Because Fast Fashion is Ruining the Planet

1 hour 13 minutes

My guest today is Eric Liedtke, the former president of Adidas, who's embarked on a new journey with a groundbreaking sustainable brand, Unless. Crafted from plants and minerals, Unless is redefining what it means to wear eco-friendly fashion. Eric shares his insights on the importance of communication, the art of presenting in various formats, and the essential qualities of effective leadership. Plus, he's giving us a sneak peek into the future of apparel, with innovations that allow garments to decompose and blend with the soil in just 30 days! Dive deeper into this sustainable revolution at unlesscollective.com. Enjoy!

A line from the Lorax

"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not"

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Main Sections & Timecodes:

Sustainable Fashion and Eric's Journey [00:03:46 - 00:07:16]

Introduction to the concept of regenerative fashion and Eric's transition from Adidas to Unless Collective.

The Challenge of Innovating in Fashion [00:07:17 - 00:18:38]

Eric discusses the technical and operational hurdles in creating sustainable fashion products.

The Power of Teamwork and Leadership [00:18:39 - 00:24:34]

Reflections on the importance of surrounding oneself with a talented team and the role of effective leadership.

Navigating Startup Life and Future Goals [00:24:35 - 00:27:05]

Insights into the realities of starting a brand focused on sustainability and the ambitions for Unless Collective.

Addressing Technical Challenges [00:27:06 - 00:30:56]

Eric shares the intricacies of creating sustainable products, including the use of plants and minerals, and the importance of honest communication.

Personal Insights and Motivations [00:30:57 - End]

A deeper dive into Eric's personal motivations for change, the impact on his family life, and the broader implications of Unless Collective's mission.

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Bio: Gabrielle 'Gabby' Reece is an American actress, podcaster, and former model and professional volleyball player best known for hosting a lifestyle, health & fitness podcast titled The Gabby Reece Show. Additionally, she is the co-founder of XPT | Extreme Performance Training and Laird Superfood alongside her husband and big wave surfer Laird Hamilton.

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