Is it clickbait… or is it ragebait?

In today’s episode, we unpack one of the biggest mistakes agents are making on social media right now, chasing attention instead of building authority.

Yes, polarising, controversial, and attention grabbing content can drive views. But at what cost?

We break down why viral doesn’t always mean valuable, and how the wrong type of content can quietly erode trust with your marketplace over time.

If you’re a real estate agent trying to grow your brand, attract better clients, and position yourself as the go to expert in your area, this conversation will shift how you think about content.

Because the goal isn’t just to be seen.

It’s to be trusted.